Ramp - Design Exercise with Adam Schwabe - Feb 18 at 10:30am EST

Context

We work at Spotify. Senior leadership has identified the need for a Chrome extension and has asked you to help them deliver a solution.

Discovery (20 min)

Business Goal

Spotify isn't meeting customers where they are - need to expand surface area beyond native apps.

  • Validate Chrome market size
  • Expand reach to users while browsing

Users

  • Primary: Paid Spotify subscribers
  • Secondary: Free tier users

User Goals

  • Continue listening seamlessly across contexts ("Spotify lives wherever you are")
  • Quick access via mini player (click through to full app for deeper experience)
  • Social discovery - see what friends are listening to
  • Stay aware of new content drops (Discover Weekly, new releases)

User Flow

  1. Download from Chrome Store
  2. Sign in with existing Spotify credentials
  3. Confirmation/permissions screen
  4. Extension ready to use

Key Assumptions

  • Leveraging existing auth flow (no new account creation)
  • Extension supplements main app, doesn't replace it

Solution (25 min)